Since the book's release, she also went through a divorce, and started a new online endeavor based on the Girlboss brand, a website and forum for other badass ladies who want to do and make more in life. It's hard to watch without thinking about the present-day, real-life Amoruso, who stepped down as CEO of Nasty Gal shorty after the company filed for bankruptcy in 2016 (it has since been acquired by Boohoo). It uses a killer alt-rock, post-punk soundtrack and a vibrant vintage wardrobe to transport viewers right into the lifestyle and mindset of 23-year-old Sophia, through all her quirks and catastrophes.
The show itself is entertaining, if not addictive. “I wanted to tell the story of a flawed woman that is not a fairy tale.” “It always comes down to this idea of the female lead having to be incredibly likable,” Cannon told The New York Times of the series. Screenwriter Kay Cannon ( New Girl, Pitch Perfect) reframes Sophia' story in 13 episodes (based "real loose" on actual events from the early to mid-2000s), breaking down all the humanizing flaws of a narcissistic, caustic, and materialistic woman as she finds her footing in a new kind of business landscape: the internet.
The millennial businesswomen's cutting advice to finding success and happiness as a woman entrepreneur became a brand of its own, and has now spawned its own Netflix series, Girlboss, which chronicles the rise of Sophia as a law-abiding citizen and as a boss.
Sophia Amoruso documented all this and more in her 2014 best-selling memoir/advice book #GIRLBOSS, which was released at the height of her company Nasty Gal's success.
But, it also means taking risks, embracing letdowns, and powering through even the most humiliating moments in life. To many, it signifies someone who is determined, innovative, creative, and down to kick ass. The word "girlboss" means a lot of things to a lot of women.
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